Competitive intelligence, broken down by job to be done.
Long-form how-to guides for the work that actually fills your week — tracking pricing, building battlecards, monitoring launches, mapping your real competitors. Each guide covers the manual playbook and where automation makes it vanish.
Featured frameworks in this library
All guides
6 live
-
Guide 9 min 6 steps
The PRICE MethodTrack Competitor Pricing Changes
The complete 2026 guide. Manual methods, free tools, the PRICE Method framework, and the system that catches every competitor pricing change in minutes.
6 FAQs Read the guide -
Guide 10 min 7 steps
The LAUNCH FrameworkMonitor Competitor Launches
The 2026 playbook. The LAUNCH Framework — six surfaces every product launch leaks through — manual tooling, time costs, and how to detect launches 60 days early.
7 FAQs Read the guide -
Guide 9 min 7 steps
The 4-Layer BattlecardBuild a Competitor Battlecard
The 4-Layer Battlecard framework — Snapshot, Strengths, Landmines, Plays — plus the data system that keeps the card current instead of stale within a quarter.
7 FAQs Read the guide -
Guide 10 min 7 steps
The DAA ModelFind Your Real Competitors
The DAA Model — Direct, Adjacent, Aspirational — plus a 4-question diagnostic and 5 ranked sources for mapping the competitors actually winning your deals.
7 FAQs Read the guide -
Guide 10 min 7 steps
The 5-Signal Alert StackSet Up Competitor Alerts
The 5-Signal Alert Stack — five categories of competitor signals worth alerting on, the DIY tool playbook, and the system that survives past 5 competitors.
7 FAQs Read the guide -
Guide 10 min 7 steps
The Org-Chart ReadTrack Competitor Hiring Signals
A job post is a 90-day-out preview of strategy. The Org-Chart Read framework, the manual stack, and the system that watches the hiring stream for you.
7 FAQs Read the guide
Roadmap
On the way
Want one of these next? Tell us.
Strategic analysis Queued #1
How to do a SWOT analysis on a competitor
Sales operations Queued #2
How to do win/loss analysis
Positioning Queued #3
How to monitor competitor messaging shifts
Strategic analysis Queued #4
How to identify white space in a market
Deliverables Queued #5
How to write a competitive analysis report
Pillar Queued #6
How to do a competitive analysis (the complete guide)
Want one of these next? Tell us.
Skip the playbooks
Get a free competitive landscape report for your top 5 competitors.
Enter your website. Contend identifies your real competitors, captures pricing, funding, hiring, and launch signals across them, and shows you what's moved in the last 90 days — at no charge.
Get my free report